Fridman Gallery


Contemporary Art Gallery





June - August 2019


Communications Support

Press Strategy & Media Relations

Selected Press

Art in America
Brooklyn Rail
The Economist

Founded in 2013, Fridman Gallery represents an international roster of contemporary artists, featuring avant-garde exhibitions and performances in a variety of media, including visual and sound art.  Hayworth was engaged on a project-specific campaign pertaining to the exhibition Lovesick by Heather Dewey-Hagborg. 

At the Temperature of My Body featured three new bodies of work that correspond to three stages of love: desire, attachment, and grief.

T3511 (2018) is a four-channel video installation made in collaboration with artist and filmmaker Toshiaki Ozawa. The narrative follows the true story of a biohacker who obtains an anonymous donor's saliva online and proceeds to fall in love with them through their biological data, ultimately identifying the individual and tracking them down.  Lovesick (2019) is a sculptural installation of ten glowing vials containing an actual love virus that increases the production of oxytocin, the hormone responsible for feelings of empathy and bonding. Spirit Molecule (2018-19) is an ongoing research project with artist and botanist Phillip Andrew Lewis, attempting to engineer psychoactive plants to contain human DNA.

Hayworth supported the gallery’s communications activities with tailored outreach and strategic media relations. The exhibition garnered attention from both within and beyond the traditional art world.