Fridman Gallery
TYPE
Contemporary Art Gallery
CLIENT WEBSITE
fridmangallery.com
CLIENT INSTAGRAM
@fridmangallery
DURATION
June - August 2019
SERVICES
Communications Support
Press Strategy & Media Relations
Selected Press
Art in America
Brooklyn Rail
Garage
Observer
The Economist
Founded in 2013, Fridman Gallery represents an international roster of contemporary artists, featuring avant-garde exhibitions and performances in a variety of media, including visual and sound art. Hayworth was engaged on a project-specific campaign pertaining to the exhibition Lovesick by Heather Dewey-Hagborg.
At the Temperature of My Body featured three new bodies of work that correspond to three stages of love: desire, attachment, and grief.
T3511 (2018) is a four-channel video installation made in collaboration with artist and filmmaker Toshiaki Ozawa. The narrative follows the true story of a biohacker who obtains an anonymous donor's saliva online and proceeds to fall in love with them through their biological data, ultimately identifying the individual and tracking them down. Lovesick (2019) is a sculptural installation of ten glowing vials containing an actual love virus that increases the production of oxytocin, the hormone responsible for feelings of empathy and bonding. Spirit Molecule (2018-19) is an ongoing research project with artist and botanist Phillip Andrew Lewis, attempting to engineer psychoactive plants to contain human DNA.
Hayworth supported the gallery’s communications activities with tailored outreach and strategic media relations. The exhibition garnered attention from both within and beyond the traditional art world.
At the Temperature of My Body featured three new bodies of work that correspond to three stages of love: desire, attachment, and grief.
T3511 (2018) is a four-channel video installation made in collaboration with artist and filmmaker Toshiaki Ozawa. The narrative follows the true story of a biohacker who obtains an anonymous donor's saliva online and proceeds to fall in love with them through their biological data, ultimately identifying the individual and tracking them down. Lovesick (2019) is a sculptural installation of ten glowing vials containing an actual love virus that increases the production of oxytocin, the hormone responsible for feelings of empathy and bonding. Spirit Molecule (2018-19) is an ongoing research project with artist and botanist Phillip Andrew Lewis, attempting to engineer psychoactive plants to contain human DNA.
Hayworth supported the gallery’s communications activities with tailored outreach and strategic media relations. The exhibition garnered attention from both within and beyond the traditional art world.
