Powerhouse Arts


Arts Fabrication, Employment, and Education






Spring 2020 - ongoing


Communications Strategy
Content Advisory
Content Development
Digital Marketing
Media & Press Strategy
Public Relations

Selected Press

New York Times

Powerhouse Arts is a not-for-profit based in Gowanus and Red Hook, Brooklyn, established to create a robust platform for art production and employment in the arts. Powerhouse Arts is stewarding the redevelopment of the former Brooklyn Rapid Transit Power Station in Gowanus to create a new facility that will house fabrication and production facilities in wood, metal, ceramic, textile, and print. Programming includes education, employment, and public engagement to increase access and opportunity for participation in the arts for all New Yorkers.

The design for Powerhouse Arts reimagines a 117-year-old power plant to create a new contemporary art center that meets the multidisciplinary needs of artists it serves. Herzog & de Meuron’s design transforms the site, including the renovation of the existing Turbine Hall and the reconstruction of the adjacent Boiler House building. The new facility will allow for flexible workshop configurations, spaces dedicated to teaching and learning, as well as community space for research and exchange.

In 2020, Powerhouse Arts engaged Hayworth to lead content development and PR efforts. Hayworth’s approach, both flexible and highly collaborative, focuses on telling compelling stories about Powerhouse’s work that showcases people at the heart of each narrative. Engaging in active dialogue with staff throughout the organization, and working in deep partnership with members of our communications staff, Hayworth developed content for the new website designed by Linked by Air that highlights the collaborations that have shaped Powerhouse, programmatic offerings developed for the internal and external community, and the work the organization has produced in concert with a growing community of esteemed artists.